Search Engine Optimisation (SEO) Whether you are running your own business, working in a start-up or are part of a large corporation, chances are you have heard of Search Engine Optimisation also known as SEO. To put it simply, SEO is the process of optimising your website content, so that you can improve your ranking ... Read more

Online Marketing is not IT’s jobSEO, SEM, and PPC. What’s that got to do with IT? HTML, JS, and CSS are more like it. But what does that have to do with marketing? Therein lies the problem. We’re all familiar with users not understanding technology. (And users are familiar with geeks not understanding what they ... Read more

This week’s Nutshell is Kenneth Mackay of Initiative2. Initiative2 is focused on Search Engine Optimisation (SEO) and helping its clients get found on the internet. Kenneth’s photo shows the creative monkey on the back of IT. You can also read his take on Online Marketing in the accompanying article. BusinessInitiative2 is based in Aberdeen and provides ... Read more

Today I spent two hours browsing a freelancer site looking for someone who can help me with formulating key words. All I need is someone to explain how keywords work and improve my own knowledge of SEO. Ultimately I will want to engage a company to help with SEO – and will obviously use www.companyconnecting.com ... Read more