A startup is a company working to solve a problem where the solution is not obvious and success is not guaranteed,” says Neil Blumenthal, cofounder and co-CEO of Warby Parker.

A startup is an entrepreneurial venture which is typically a newly emerged, fast-growing business that aims to meet a marketplace need by developing or offering an innovative product, process or service.

A startup is a company that is in the first stage of its operations. These companies are often initially bankrolled by their entrepreneurial founders as they attempt to capitalize on developing a product or service for which they believe there is a demand.

This is the second in our series of Start Up articles. Last week we  talked about living up to my new motto of 'Life is too short to work for someone else'.  This week we  continue with the theme of ideas and how to convert an idea into a business. An idea is just that, its the execution of the idea that makes a business.

Picture of a women sitting with a laptop. ​The second in  the Company Connecting series of Start Up articles. Converting an idea into a business

The first in a series of articles on the challenges Company Connecting faced as a start up converting an idea into a business.


Picture of Janice Grant Shaw, Founder of Company Connecting: The Start up experience with Company Connecting. Part One:  – What is a Start up? by Janice Grant Shaw

The Startup Experience with Company Connecting. Part One: What is a Start up?

Following on from my popular series 'Come on IT Companies, Let's be Disruptive', my next series of articles is about my journey setting up a new business. This week I will be publishing the first in the series: 'The Startup Experience with Company Connecting. What is a Start Up?'.


Read all about Kenneth Petrie of Accelerate Corporation and his interests in tennis and all things Italian. His fascination with web publishing started with an Apple Macintosh.

Kenny Petrie's dream car - a Mercedes Benz 280 SL

Read all about Jai Aenugu of AskJai - Entrepreneurs Scotland Podcast and Entrepreneurs India Podcast. His interview with Janice Grant Shaw can be found in our news section. The podcasts with entrepreneurs from all walks of life are entertaining and enlightning.

Jai Aenugu, Founder and Host of AskJai

Company Connecting helps tech business’ connect AND be found by any company interested in tech skills.

13 Tools that can help a Startup to manage its Social Media

In the 11th of its Startup series, Company Connecting asked “When should you start thinking about social media". We received quite a response to the article. Several people wanted to get an understanding of what can be done with a tight budget and limited time.  This article provides a list of...