Value Proposition - 2 articles

August 19, 2022
My startup articles are not published according to a direct time line. I will cover the full journey, but having recently completed the Pathfinder Accelerator run by Highlands and Islands Enterprise (HIE) it seemed timely to write about my experience. There is a strong connection between my experience on Pathfinder and last week’s article by ... Read more
August 19, 2022
Introduction by Company ConnectingMark Gillanders of Kingman Lennox is the author of ‘Creating the Value Proposition’. The article complements our current series on the startup phase of a company. Much has been written about ‘The Value Proposition’. Two of the books which are part of the Strategyzer series are an excellent introduction: ‘Business Model Generation’, ... Read more