Social media is a great way for start-ups to communicate and engage with their customers. As a start-up, you have to make sure your social media game is on point, and most importantly in line with your audience. As the world of social media keeps expanding and gaining cultural relevance there are more and more ... Read more

Company Connecting continues its series of Startup articles with a look at the tools it uses to manage its social media.  In the 11th start up article we asked “When should you start thinking about social media?”. We received several interesting responses as well as queries on how we manage our social media channels. This ... Read more

When should you start thinking about Social media for your business? Right at the outset!Most founders start with an idea which they work on to get it to the point where it is ‘something’.  Getting a startup off the ground can be a huge learning curve. Generally, money is tight, and founders must think carefully ... Read more

Hi Mario, You are an expat from Italy, why did you decide to come to Scotland? Why Aberdeen?I decided to expatriate from Italy when I was in the third year of high school. I wanted to develop an international career and I thought that the UK is the best place to start. I was committed ... Read more

Hi Liam, what is your background and can you tell us how you came to work in Digital Marketing at Company Connecting? I’m a 20-year-old student at RGU and I’ve lived in Aberdeenshire most of my life. I’ve finished the first three years of my Management course at uni, but until recently I’ve never really ... Read more

Why did you choose to come and study in Aberdeen?I decided to come and study in Aberdeen because I love meeting people from different cultures. I wanted to work together with individuals who are open-minded and I believe that all the skills that I acquired in the university helped me to develop myself a lot, ... Read more

The problem of assessing the effectiveness of publishing on social media is not a lack of measurement, but rather a paradox of choice: there are so many metrics, but no clear consensus on what the best metric for gauging the effectiveness of the platform might be. This article explores the benefits and drawbacks of a ... Read more

Echobox data scientists examined the optimal time to post on the world’s largest social network. They found that, contrary to internet received wisdom, there is no single answer. Good social media marketing tools therefore need to take into account your audience — or they will inevitably lead you astray. The Internet is awash with attempts to answer ... Read more

Keilidh Ewan, Marketing Manager for the Root-5 Group is today’s subject in our student and graduate series. Keilidh graduated from Robert Gordon University in 2013 with a degree in Commercial Photography. She tells her story of moving seamlessly into Digital Marketing because of her flexible attitude and positive approach to new challenges. Hi Keilidh, could ... Read more