This week’s Nutshell is Kenneth Mackay of Initiative2. Initiative2 is focused on Search Engine Optimisation (SEO) and helping its clients get found on the internet. Kenneth’s photo shows the creative monkey on the back of IT. You can also read his take on Online Marketing in the accompanying article. BusinessInitiative2 is based in Aberdeen and provides ... Read more

Main Focus of the BusinessIT consultancy to SME’s and non-profit organisations What do you do now?Business Analysis, Project Management and Digital Strategy. I am also a part-time lecturer in Computing and Digital Media and a recently appointed Board Trustee of Birchwood Highland, a mental health charity based in Inverness. What was your very first job?Shop ... Read more