It goes without saying that marketing and IT serve different purposes. However, all too often, we are seeing marketing agencies offer services which should really be left to IT companies. This, in turn, becomes a problem for everyone involved as it ends up wasting both the marketing company and their clients’ time as well as ... Read more

When should you start thinking about Social media for your business? Right at the outset!Most founders start with an idea which they work on to get it to the point where it is ‘something’.  Getting a startup off the ground can be a huge learning curve. Generally, money is tight, and founders must think carefully ... Read more

Hi Matthew, can you tell us a bit about our background and how you came to work for Nalytics? I’m originally from Glasgow, but I spent the last 4 years living in Edinburgh where I studied Business with Marketing at the University of Edinburgh. As much as I loved it there, after graduating this past ... Read more

Hi Liam, what is your background and can you tell us how you came to work in Digital Marketing at Company Connecting? I’m a 20-year-old student at RGU and I’ve lived in Aberdeenshire most of my life. I’ve finished the first three years of my Management course at uni, but until recently I’ve never really ... Read more

Why did you choose to come and study in Aberdeen?I decided to come and study in Aberdeen because I love meeting people from different cultures. I wanted to work together with individuals who are open-minded and I believe that all the skills that I acquired in the university helped me to develop myself a lot, ... Read more