Companies of all shapes and sizes are collecting and storing data from their customers. Data has become a powerful asset with the ability to bring about digital innovations as well as improving current products and services. With the buzz of new GDPR regulations trying to limit businesses’ use of customer data, more have started to realise the value and potential impact of so-called big data. According to an article in Forbes magazine in 2015, by 2020, it is estimated that 1.7 megabytes of data will be created every second for every human being on the planet!
There can be confusion as to what big data actually refers to, and why it is important for your company. In this article, we take a look at what big data really is, why it’s important, how it impacts your business and finally, how you can start using big data too.
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