158 Tech Companies with a strong focus on Digital Marketing

Category: infographic

By Janice


Infographic: Digital Marketing in Scotland and Northern Ireland

The infographic below looks at Tech Companies that have a strong focus on Digital Marketing. Software Development is generally the top skill for the infographics we publish. However for Digital Marketing, the top three skills are Web Design and Development, SEO (Search Engine Optimisation) and Social Media. Having a strong web design and development skills will be beneficial for digital marketing companies because it allows them to create and optimise websites that are user friendly.

The infographic contains information (age, size, skills, sector and council) on both the Scottish and Northern Irish companies. Hover over the various graphs for more information.

Retail and Digital Marketing

Many retail companies rely heavily on digital marketing to drive traffic to their e-commerce sites and convert into customers. It's clear from the infographic the importance of marketing tactics like search engine optimisation (SEO), pay-per-cpick (PPC) advertising, email marketing and social media marketing to help drive traffic to e-commerce sites. As competition for online sales increase so does the complexity of digital marketing, branching into the need for data analysis skills to drive customer acquisition and retention.

SEO and Digital Marketing

From the infographic we can see the significance of SEO within Digital Marketing. This reflects the importance of site structure, page load speed and mobile responviseness which can all impct a website's SEO performance. By having web design and development skills in-house digital marketing companies can ensure that their clients' websites are optimised for search engines

Technology Companies in Scotland

We have added all the Scottish companies registered up to December 2021. We will start to take a look at the 2022 companies shortly . There are 2,688 active Scottish technology companies with a website and a further 862 companies that have been dissolved in the past seven years. We will continue to review and update the companies on our database.

Company Connecting research

Company Connecting has over 6,000 tech companies on its database of which 2,688 are based in Scotland, a further 648 are in Ireland, the remainder are in England, Estonia and a few other countries. In 2023 we will take a look at technology in Wales.

Technology Companies Database

We have the most detailed database of Scottish and Northern Irish Tech and IT companies. We want to promote help technology and allow companies to find each other as we see collaboration between business as one of the most important areas for any company. If you would like more information please contact us via e-mail on support@companyconnecting.com or via the contact details below.

We offer an unrivalled level of granularity which allows us to create business profiles that can be matched based on a number of highly focused and relevant factors.

Our data is updated regularly. The details we hold on each company are checked at least once a year. we also hold details of all the companies that have been dissolved since 2015. This in itself provides some interesting insights. Every year we add on details of companies created in the previous year.

About Company Connecting

If you found this infographic interesting then please take a look at the many other infographics we have published. We provide a variety of services e.g. assisting with the identification of suitable tech partners, delivering market intelligence insights as well as in depth reseach into technology companies. For more information please contact us via the contact details below.

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158 Tech Companies with a strong focus on Digital Marketing || Company Connecting First published on Company Connecting April 2023

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