Value Proposition

Mark Gillanders of Kingman Lennox is the author of 'Creating the Value Proposition'. The article complements our current series on the startup phase of a company. Mark’s article explains the Value Proposition in a down to earth manner and provides a link to a ‘Value Proposition Builder’ which you can download. He has used his own company as an example in building up the value proposition.

Photograph of Mark Gillanders, Director of Kingman Lennox , author of the article

CC participated in the Pathfinder Accelerator by Highlands & Islands Enterprise. The phrase 'watch out for the zombies' is now ingrained in my brain.

CC participated in the Pathfinder Accelerator by Highlands & Islands Enterprise. The phrase 'watch out for the zombies' is now ingrained in my brain.

IT Companies: It's all about the Value Proposition - getting started

Recently I have written about my experiences starting up Company Connecting. A key part of that experience has been developing the Value Proposition which is critical to any business. It is often one of the most challenging aspects of defining your business. I first came across the term when I...