USP

Mark Gillanders of Kingman Lennox is the author of 'Creating the Value Proposition'. The article complements our current series on the startup phase of a company. Mark’s article explains the Value Proposition in a down to earth manner and provides a link to a ‘Value Proposition Builder’ which you can download. He has used his own company as an example in building up the value proposition.

Photograph of Mark Gillanders, Director of Kingman Lennox , author of the article