What is the best metric for measuring success on Facebook and Twitter?

Our next article from Echobox focuses on the metrics for measuring success on Facebook and Twitter.

The problem of assessing the effectiveness of publishing on social media is not a lack of measurement, but rather a paradox of choice: there are so many metrics, but no clear consensus on what the best metric for gauging the effectiveness of the platform might be.

Keilidh Ewan, Marketing Manager for the Root-5 Group is today’s subject in our student and graduate series. Keilidh graduated from Robert Gordon University in 2013 with a degree in Commercial PhotographyShe tells her story of moving seamlessly into Digital Marketing because of her flexible attitude and positive approach to new challenges.

Photographo of Keilidh Ewan of TRACS and Tracker Environmental software accompanying her article on becoming a Marketing Manager