Strategy

Johnson and Scholes (Exploring Corporate Strategy) define strategy as follows:

"Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations".

 IT is in his DNA!

Mike has worked in large IT companies for more than 20 years. He set up Chanonry Consulting in 2014 to provide business devleopment support, marketing, channel strategy and training/enablement advice to IT resellers, vendors and customers.

Mike Plested - transition from multi national to SME