Social Network

Social Networks are the group of online interchange channels committed to community based info, connection, content-sharing and cooperation. Sites and applications dedicated to forums, microblogging, long range interpersonal communication, social bookmarking, social curation, and wikis are among the diverse sorts of web based life.

Social media is a great way for start-ups to communicate and engage with their customers. As a start-up, you have to make sure your social media game is on point, and most importantly in line with your audience.

Company Connecting has researched thousands of tech companies and so far has identified 4,400 companies which provide tech, IT and telecoms products and services.

In a recent review of the current companies, and companies formed in the past three years, there appeared to be a disproportionate number of companies working in ‘Digital Marketing; which had been created or dissolved

Graph of the top 15 skills for Scottish Digital Marketing Companies accompanying the article "Scottish Digital Marketing Companies: A Company Connecting Infographic

Where does Social Media and raising awareness of your fledgling business fit in? The importance and the use of social media will vary according to your business. A business to business startup (B2B) may have very different requirements from a business to consumer startup. Nevertheless, they will both need a web presence and a means of communicating what they do to potential customers, partners, and other businesses, people and organisations.

Image of social media Icons and the words " When should you start thinking about social media' accompanying the article When should you start thinking about Social Media? Company Connecting Startup series Part 11

The problem of assessing the effectiveness of publishing on social media is not a lack of measurement, but rather a paradox of choice: there are so many metrics, but no clear consensus on what the best metric for gauging the effectiveness of the platform might be.