When I started Company Connecting, I never thought of it as a ‘Start up’. I had several ideas for a business and key for me was to be independent and live up to my new motto ‘Life is too short to work for someone else’.
There are a myriad of straws that can break start-ups backs. Usually they boil down to time and money or more specifically timing and lack of money. Compounding issues of gaps in the management’s business skill set often add to a devil’s brew.