Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.

Inbound links were originally important (before the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is one of the factors considered by Google to determine the PageRank of a webpage). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.

So.... what is SEO?

SEO is an ever changing part of the internet and marketing. Google, Bing and other search engines change how they rank websites every year. 

But there are a few tips that remain fairly consistent. Generally it takes time but there are a bunch of tools that can help you with SEO. 

Whether you are running your own business, working in a start-up or are part of a large corporation, chances are you have heard of Search Engine Optimisation also known as SEO. To put it simply, SEO is the process of optimising your website content, so that you can improve your ranking on various search engines such as Google, Bing, or Yahoo, and consequently increase traffic. 

Laptop searching accompanying the Company Connecting article "What You Should Know About SEO"

Interview with Liam Simpson, RGU student / CC Marketing intern: discussing the benefits of student placements and stepping into the unknown.

Photo of Krka National Park in Croatia accompanying interview with Liam Simpson, Digital marketing intern at Company Connecting

IT companies with SEO skills: Company Connecting Insights

Are you looking for a company that can help you with SEO? 

This week our Company Connecting Insights concentrate on IT companies working in SEO. This is a broad category and includes many different types of companies e.g. web developers, SEO specialist, Marketing and...

The subject of our infographic this week is IT companies who work in the SEO space. It accompanies our interactive map showing where these companies are located.  Of the 3,300+ IT companies on Company Connecting, 256 have SEO skills. 

Word Cloud of all the skills that IT Companies with SEO skills have

This interactive map accompanies our infographic of IT companies with SEO skills on Company Connecting. We have completed the research on companies in Scotland and Cambridgeshire. The top cities are Glasgow, Edinburgh, Cambridge and Aberdeen. We continue with the research and at the same time companies are registering to update their company profiles, and use the search facility.

Map of all the IT companies on Company Conneting with SEO skills

Online Marketing is not IT’s job: SEO, SEM, and PPC. What’s that got to do with IT?

Our guest author this week is Kenneth Mackay of Initiave2. His article is informative, entertaining and may be considered controversial by some. He provides a 'guide' to Online Marketing, and the issues of who does what - i.e. differentiating between the IT and marketing skills needed. His...

Our guest author this week is Kenneth Mackay of Initiative2. His article is informative, entertaining and may be considered controversial by some. He provides a 'guide' to Online Marketing, and the issues of who does what - i.e. differentiating between the IT and marketing skills needed. His defines online marketing as '...using the internet to promote a product, business or service.... to generate more business'.

The Creative Monkey on the back of IT. Online Marketing - not IT's job?

This week's Nutshell is Kenneth Mackay of Initiative2. Initiative2 is focused on Search Engine Optimisation (SEO) and helping its clients get found on the internet. Kenneth's photo shows the creative monkey on the back of IT. You can also read his take on Online Marketing in the accompanying article.

His IT career started by chance. He was handing his CV into a recruitment agency which had moved on and the new tenants thought he would be ideal to help with fledgling PCs and spreadsheets!

In a Nutshell with Kenneth Mackay of Initiatve 2 the Creative Monkey on IT's back

SEO, Online Marketing and all that

This week we concentrate on SEO and Online marketing. Our nutshell is Kenneth Mackay an online marketing consultant and director of Initiative2. He has written an article "Online Marketing is not IT's job". Some may find some of Kenneth's views controversial. In his article Kenneth will cover...