PPC

Online Marketing is not IT’s job: SEO, SEM, and PPC. What’s that got to do with IT?

Our guest author this week is Kenneth Mackay of Initiave2. His article is informative, entertaining and may be considered controversial by some. He provides a 'guide' to Online Marketing, and the issues of who does what - i.e. differentiating between the IT and marketing skills needed. His...

Our guest author this week is Kenneth Mackay of Initiative2. His article is informative, entertaining and may be considered controversial by some. He provides a 'guide' to Online Marketing, and the issues of who does what - i.e. differentiating between the IT and marketing skills needed. His defines online marketing as '...using the internet to promote a product, business or service.... to generate more business'.

The Creative Monkey on the back of IT. Online Marketing - not IT's job?