pivot

In my previous article I wrote about having an idea and considering how that idea can become a business.  I had identified my customer group as IT companies and anyone interested in IT. I was all set to find the IT companies and then discovered that this was not a straightforward or easy task.

To pivot or not to pivot. The Start Up Series by Company Connecting. Part Three.

The Company Connecting Startup Series - To pivot or not to pivot

Forget about the bass - it's all about the pivot!

This is the third article in our start up series. Starting a business needs at the very least both an idea and courage. It also needs a certain amount of flexibility to recognise dead ends and opportunities. It's not easy and sometimes...

In my previous article I wrote about having an idea and considering how that idea can become a business.  I had identified my customer group as IT companies and anyone interested in IT. I was all set to find the IT companies and then discovered that this was not a straightforward or easy task.

Janice Grant Shaw, Founder of Company Connecting. The Startup experience with Company Connecting. Part Three:  – To pivot or not to pivot