Online Marketing

Student and Graduate Series: Hristina Dimitrova

 We spoke to Hristina, who just achieved a 1st for her thesis at RGU, looking at the usefulness of social media, and specifically how SMEs can utilise it.

IT companies with SEO skills: Company Connecting Insights

Are you looking for a company that can help you with SEO? 

This week our Company Connecting Insights concentrate on IT companies working in SEO. This is a broad category and includes many different types of companies e.g. web developers, SEO specialist, Marketing and...

Online Marketing is not IT’s job: SEO, SEM, and PPC. What’s that got to do with IT?

Our guest author this week is Kenneth Mackay of Initiave2. His article is informative, entertaining and may be considered controversial by some. He provides a 'guide' to Online Marketing, and the issues of who does what - i.e. differentiating between the IT and marketing skills needed. His...

Our guest author this week is Kenneth Mackay of Initiative2. His article is informative, entertaining and may be considered controversial by some. He provides a 'guide' to Online Marketing, and the issues of who does what - i.e. differentiating between the IT and marketing skills needed. His defines online marketing as '...using the internet to promote a product, business or service.... to generate more business'.

The Creative Monkey on the back of IT. Online Marketing - not IT's job?

This week's Nutshell is Kenneth Mackay of Initiative2. Initiative2 is focused on Search Engine Optimisation (SEO) and helping its clients get found on the internet. Kenneth's photo shows the creative monkey on the back of IT. You can also read his take on Online Marketing in the accompanying article.

His IT career started by chance. He was handing his CV into a recruitment agency which had moved on and the new tenants thought he would be ideal to help with fledgling PCs and spreadsheets!

In a Nutshell with Kenneth Mackay of Initiatve 2 the Creative Monkey on IT's back

SEO, Online Marketing and all that

This week we concentrate on SEO and Online marketing. Our nutshell is Kenneth Mackay an online marketing consultant and director of Initiative2. He has written an article "Online Marketing is not IT's job". Some may find some of Kenneth's views controversial. In his article Kenneth will cover...