New Business

The Road to Validating Your Startup Idea

All successful startups have one thing in common: they all started with a great idea. 

.... the main cause of startup failure is due to founders coming up with ideas that have no market need, hence the need to validate your idea is real.

In my previous article I wrote about having an idea and considering how that idea can become a business.  I had identified my customer group as IT companies and anyone interested in IT. I was all set to find the IT companies and then discovered that this was not a straightforward or easy task.

To pivot or not to pivot. The Start Up Series by Company Connecting. Part Three.