This week's Nutshell is Kenneth Mackay of Initiative2. Initiative2 is focused on Search Engine Optimisation (SEO) and helping its clients get found on the internet. Kenneth's photo shows the creative monkey on the back of IT. You can also read his take on Online Marketing in the accompanying article.

His IT career started by chance. He was handing his CV into a recruitment agency which had moved on and the new tenants thought he would be ideal to help with fledgling PCs and spreadsheets!

In a Nutshell with Kenneth Mackay of Initiatve 2 the Creative Monkey on IT's back