Marketing

13 Tools that can help a Startup to manage its Social Media

In the 11th of its Startup series, Company Connecting asked “When should you start thinking about social media". We received quite a response to the article. Several people wanted to get an understanding of what can be done with a tight budget and limited time.  This article provides a list of...

Company Connecting has researched thousands of tech companies and so far has identified 4,400 companies which provide tech, IT and telecoms products and services.

In a recent review of the current companies, and companies formed in the past three years, there appeared to be a disproportionate number of companies working in ‘Digital Marketing; which had been created or dissolved

Graph of the top 15 skills for Scottish Digital Marketing Companies accompanying the article "Scottish Digital Marketing Companies: A Company Connecting Infographic

Where does Social Media and raising awareness of your fledgling business fit in? The importance and the use of social media will vary according to your business. A business to business startup (B2B) may have very different requirements from a business to consumer startup. Nevertheless, they will both need a web presence and a means of communicating what they do to potential customers, partners, and other businesses, people and organisations.

Image of social media Icons and the words " When should you start thinking about social media' accompanying the article When should you start thinking about Social Media? Company Connecting Startup series Part 11

Our focus this week is on 'The Italians' - we have set up an Italian page to help connect Scottish and Italian companies. We feature Cristian Ranallo, the marketing and innovation advisor for siHealth a UK startup in Oxford. Cristian spends time in bot the UK and Italy.

Picture of a Tesla Roadster accompanying the article "The Italians: Cristian Ranallo- breaching the great wall of marketing"

Matthew Mackay: Marketing Intern at Nalytics

“Enjoy the years that don’t count, so that you’re prepared to work hard during the ones that do.”

What a great piece of advice from Matthew Mackay, a marketing intern at Nalytics in Glasgow.

Matthew Mackay is the latest subject of our student and graduate series. He graduated from...

Hi Matthew, can you tell us a bit about our background and how you came to work for Nalytics?

I’m originally from Glasgow, but I spent the last 4 years living in Edinburgh where I studied Business with Marketing at the University of Edinburgh. As much as I loved it there, after graduating this past summer I decided to move home for a bit while I decide what my next steps are going to be, and I knew that I wanted to get some practical marketing experience during that time.

Photo of Matthew Mackay acompanying the article Matthew Mackay: Marketing Intern at Nalytics

Interview with Liam Simpson, RGU student / CC Marketing intern: discussing the benefits of student placements and stepping into the unknown.

Photo of Krka National Park in Croatia accompanying interview with Liam Simpson, Digital marketing intern at Company Connecting

We spoke to Hristina who just achieved a first for her thesis at RGU, looking at the vast usefulness of social media and how it can be utilised by SMEs.

Company Connecting Graduate series interviews RGU graduate Hristina Dimitrova

The Student and Graduate Series: Iona Murray of Wallet.Services

Next instalment in our Student & Graduate series: we spoke to Iona Murray of Wallet.Services who's also studying Marketing & Business in Edinburgh.

Next instalment in our Student & Graduate series: we spoke to Iona Murray of Wallet Services who's also studying Marketing & Business in Edinburgh.

Iona Murray Edinburgh University Student Marketing Scotland