In the early days of starting a company, you won’t have the same resources established business’s can rely on to ensure everything is running smoothly and the business is growing steadily. However, there are plenty of ways in which you can optimise your growth on a budget and this is what we are going to be looking at today. Here are 5 growth hacks you can use to grow your business:
1. Use Facebook To Learn From Your Competitors
Create a brand new facebook account and “like” all of your competitor's pages. Your newsfeed should now only have posts from your competitors. They will have spent time and money researching, doing A/B testing in order to see what type of posts get the most engagement and encourage user acquisition and retention. As well as the best times to post and so on. This hack will essentially open the doors to your competitor's social media marketing strategy without costing you a single cent.
Rebump is a tool and yes most growth hacks will probably involve some sort of digital tool that can help you automate and/or optimise tasks. Rebump does exactly that, it is an e-mailing tool which automatically sends follows ups on your behalf. This is extremely useful if you are doing any type of outreach campaign or just waiting to hear back from clients you are working with. You can personalise the follow-up e-mails, no one will ever know it’s automated and it will save you so much time!
3. Track Your Customer Journey With Multi-Touch Attribution Models
Multi-touch attribution is the process of determining through which channels your customers discover your service/product and make a purchase. It is important to understand the whole customer journey in order to optimise it and close more sales. This will help you understand which marketing efforts are worthwhile and which channels are most effective in selling your product/service. You can do this by using Google Analytics or by using a tool like Bizible.
4. Find People’s E-mail Addresses with Hunter.io
Here’s another tool you want to start using. With Hunter.io you will be able to find most e-mail addresses you are looking for and verify addresses you’ve already found to ensure your e-mails do not get bounced. With this tool, you can easily find the head of partnerships, marketing managers and whoever else you need to get in touch with in order to grow your business.
5. Manage and Automate All Your Social Media From One Place
Social Media Marketing can have a huge impact on your business, however, there are so many platforms that it can quickly get time-consuming and overwhelming. It doesn’t matter whether your company is B2B or B2C there is always value in getting your products seen by as many people as possible. There are plenty of tools which will help you manage and automate all of your social media, here are two which surpass the rest: Buffer and Hootsuite. Make sure you use them to keep your social media channels up to date and attractive!
Get yourself in the growth hacker mindset, this will ensure that you are always thinking of how to improve and optimise processes, essentially finding the most effective and cheapest way to handle things. This does not mean that you should be overly frugal with your business expenses and try to cut corners wherever you can, it just means that you should always ask yourself “is this really the best way we can do this?”
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