All successful startups have one thing in common: they all started with a great idea.
An idea that made people’s lives easier, solved people’s problems and/or brought them joy. Everyone thinks their ideas are great and this is largely due to confirmation bias - “our tendency to search for, interpret, favour, and recall information in a way that confirms our preexisting beliefs or hypotheses”. Considering that the main cause of startup failure is due to founders coming up with ideas that have no market need, the importance of validating your idea is real.
This week we take a look at some of the ways to work out if your startup is a good idea.
Click on the link below to read the full article on validating your idea along with some of our other startup articles.