This week we take at look at some of the differences between IT and digital marketing companies. Some marketing companies carry out tasks that should really be the responsibility of an IT company. There are grey areas and companies need to know their own limitations before quoting for services that may not be their core area of expertise. Would you ask your IT company to do your marketing?
A significant number of maketing activities are now done in the digital realm. 'Digital Marketing' companies may have the expertise to build a good looking website but can they build a future proof or functional one? There are important things to think about when looking for a company.to help your business
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