Know the difference between IT and Marketing Companies

Don't confuse your marketing company with your IT company!

This week we take at look at some of the differences between IT and digital marketing companies. Some  marketing companies carry out tasks that should really be the responsibility of an IT company. There are grey areas and companies need to know their own limitations before quoting for services that may not be their core area of expertise. Would you ask your IT company to do your marketing? 

A significant number of maketing activities are now done in the digital realm. 'Digital Marketing' companies may have the expertise to build a good looking website but can they build a future proof or functional one? There are important things to think about when looking for a company.to help your business

Click the link below to find out more or look at one of our other articles!

Be careful your Marketing Company is Not Your IT Company Too13 Tools to manage Social Media – Startup Series part 13From a Photography degree to Digital Marketing: An interview with Keilidh EwanInfographic: Information on IT companies in Edinburgh and the surrounding area